Ethical AI for unbiased shoplifting detection
Percepta is a medley of engineers and entrepreneurs on a mission to revolutionize loss prevention. As we watched news headlines covering faults in facial recognition and the prevalence of racial profiling grow in staggering numbers, we saw the opportunity to institute a more ethical approach to shoplifting prevention – all while saving retailers more than they would with traditional loss prevention solutions.
We combined our diverse backgrounds in machine learning, retailing, and computer vision—and Percepta was born. In a reimagined retail security technology landscape, Percepta uses cutting-edge artificial intelligence to protect privacy and remove inherent bias.
At Percepta, we believe profits and ethics can coexist – and we’re excited to be forging this new path in retail.
Meet the Team
Co-Founder & CEO
Co-Founder & COO
Co-Founder & Head of Business Development
Digital Marketing Lead
Computer Vision Researcher
Lead Computer Vision Engineer
Dr. Vanessa Chan
Dr. Jianbo Shi
Professor, Computer Vision
Tony D’Onofrio, J.D.
Former C(Customer)O, Tyco Retail
Leader, Ballard Spahr Privacy Group