
About Us
Ethical AI for unbiased shoplifting detection
Percepta is a medley of engineers and entrepreneurs on a mission to revolutionize loss prevention. As we watched news headlines covering faults in facial recognition and the prevalence of racial profiling grow in staggering numbers, we saw the opportunity to institute a more ethical approach to shoplifting prevention – all while saving retailers more than they would with traditional loss prevention solutions.
We combined our diverse backgrounds in machine learning, retailing, and computer vision—and Percepta was born. In a reimagined retail security technology landscape, Percepta uses cutting-edge artificial intelligence to protect privacy and remove inherent bias.
At Percepta, we believe profits and ethics can coexist – and we’re excited to be forging this new path in retail.
Meet The Team

Philippe Sawaya
Co-Founder & CEO

Jonathan Mak
Co-Founder & COO

Neil Gramopadhye
Co-Founder & Head of Business Development

Tarmily Wen
Lead Computer Vision Engineer
Our Advisors

Dr. Vanessa Chan
Professor, Entrepreneurship

Dr. Jianbo Shi
Professor, Computer Vision

Tony D’Onofrio
Former C(Customer)O, Tyco Retail

Phil Yannella
Leader, Ballard Spahr Privacy Group